Tips On Building Your Email Reputation & Avoid Becoming Spam

Email campaigns can be the single most effective marketing tactic in the modern business world, but getting marked as a spammer can be a serious detriment.  It is becoming increasingly difficult to make it to the top, with the proliferation of spam campaigns and internet service providers cracking down on business email.  One in every five corporate emails never reaches the recipient's inbox, finding itself either in the spam box, or blocked altogether. 

Small businesses are the most often affected by these spam filters; even willing recipients often are missing their business updates.  Many new businesses start with the wrong tactics with their email marketing campaign.  Many saturate the inboxes with generalized ads that tend to cause irritation in most customers.  Adversely, many companies do not send enough messages to be put on Internet service Providers message lists that prevent many of these problems.

Here are some things to keep in mind with your internet marketing.

Polish Your Reputation

Filters often look closely at particular spam methods, so write an interesting, unique add.  ISPs track your spam saturation, much in the same way credit reports track your score.  Email providers ticket your score through a number of methods, but the most common is the report spam option.  If approximately one in a thousand messages is reported, your emails may never reach inboxes. 

Use Your Own Lists

Avoid buying cold-call email lists, as many may be spam catching addresses that can automatically dock your reputation.  It may be time consuming but building your own lists of customers via surveys can be extremely beneficial.  Ask them in your survey what kind of emails the wish to receive.  If they subscribe to your newsletter but not advertisements, you should honor that or risk harming your ISP reputation.  Consider also, that segmenting lists based on your surveys will keep your customers reading.

If you’re looking for a little extra guidance in creating an excellent email campaign Guest Contact is ready to help.