Email marketing still holds a prominent place,
even with today's social media scene. The
amount of email marketing messages stayed at unprecedented levels this summer
and according to some sources, business e-mail volume should grow about 20
percent just this year, due to more customers moving away from standard paper
and print letters.
That makes your job all the more difficult. Your restaurant is now competing with
literally millions of ads, which means you must be deliberate when creating
email marketing. Here are a few tips how
to make your email really stand out.
1. Create a Full List
This
is an important but easily missed point: Make sure you're targeting your
potential customers. By checking your
open rates, you can discern if your list is outdated. The market average is about twenty percent. If you are not achieving that, you may need
to organize your list; however some markets differ on these statistics. Click-through and external link views can
also be a good bellwether, but the open rate is generally the most important
2. Throw
a Curveball
Try
sprucing up your emails with unexpected quips. Perhaps try segmenting
your list to target those customers that haven't opened your emails in a while. This may draw interest back to your campaign. It may be tempting to send to these
unresponsive customers and it can be difficult to delete these addresses but,
speak to those that want to listen.
3. Use your Images
Try
using your own images. Use corporate
photos or staff models. Your imagery
doesn’t need a polish- real world photos often grab more attention. Many elements make some email clients slow or
unresponsive, so be careful.
4. Make it Easy to Read
Remove
the jargon. Try to communicate on a
human level. Simple speech is more
likely to be read and responded to. Making
your call to action obvious may also help, and always use first-person to grab
attention.
If you have more questions on how to create a
great meal, contact Guest Contact today.
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