Tuesday, April 23, 2013

Postcard Marketing Is Still Profitable To Any Business




Once, postcards were used as a cost-effective business promotion, with a little personal touch to reach the heart of customers.  Internet marketers have so many venues in the modern age, but this can be a difficult thing to manage.  The internet provides a quick statistic tracking method.  However, with so many methods of marketing, your advertising may become diluted or lost.  The important thing here is to pinpoint your market.  With digital marketing methods, are postcards effective?

The initial investment can be off putting, as postage prices have increased to thirty-three cents in 2013.  Despite that there are plenty of statistics pointing to the effectiveness of a well-crafted postcard campaign. 


  • Despite what you think a postcard campaign is still relevant.
  • Studies show new customer support is as much as 34 percent more with direct mail.
  • 54 percent of postcards are read when received.
  • Response can be up to 39 percent. 


There are large amounts of recorded evidence that direct mail is the most successful, in fact.  How can you translate this to your business?

For example you have a web-based market service that costs $240 per year, and 70 percent of recent members stay with you for 12 months.  Your single sale profit is $180 dollars.  Printing 10,000 postcards, receiving 39 percent return yields 399 new customers.  Your gross profit for the campaign is $71,821.

Now remove the costs of postage and printing, approximated at $4,000, your total net profit is a little over $67,000.  Any added fees for rentals must also be calculated.  Delivered directly to your market and customers must having to at least glance at your advertisement, are fantastic examples that postcard marketing is still relevant and effective, even in our digital age.

If you’re looking for fantastic information on postcard marketing, call Guest Contact today for guidance.

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