Six Things Not To Do With Your Email Marketing Campaign

When you first start an email campaign things can be tricky and confusing.  When done well you’ll see high quality results.  It’s important that you take the time to make sure you’re not doing any of the ‘No-Nos’ below:

 

DON’T Target a Broad Audience.

Most business promotions target a sweeping customer base, but often this can lead to more woes.  Create a sign-up survey when customers subscribe.  Create your advertisements based on the answers provided.  If you can’t ask, create ads that target a specific sub-group of customers.

DON'T Stop Testing.

Email marketing is a perfect testing ground for what products are catching people’s eye.  When you change an email campaign, try sending both the old and new versions, and see what receives more responses.  In certain cases, plain text may work better for you, but testing the waters is a simple thing to do.

DON'T Ignore Unsubscribers.

You can learn quite a bit from customers unsubscribing.  They will often be open and tell you what wasn’t working for them.  Create a survey for unsubscribes and see what your business may be lacking.

DON'T Make Response Difficult.

Keep it simple, if you have two statements or call to actions, it is too many.  Try to localize and specialize specific emails to target your audience directly.  Causing your customer to think, makes them less likely they will act.  Keep your goals simple, and your response will be simply amazing.

DON'T Overlook Smartphones:

Three-quarters of smartphone users check their email hourly, so do not overlook the importance of that market.  Tailor messages to cell phone users.  Remember to make links larger, as it is more difficult to find and click them if they are miniscule.  If you frustrate or fail to target mobile phone users, they will be less likely to purchase your product, and may even think less of your brand in the future. 

DON'T Spam.

If your email marketing is successful, you may be tempted to saturate inboxes for short term sales.  But be wary, sending too many emails can be a detriment to long term sales.  Users may unsubscribe because of clogged inboxes, or worse, report your ad as spam.

For more tips on creating a sizzling email campaign contact Guest Contact today.