Keys To Creating A Better Postcard

Direct marketing does take a certain set of skills but luckily they are skills that can easily be taught, researched and used.  One of the tools you’ll likely come across when you’re working a direct marketing plan is utilizing the postcard.  Consider the following key ways to making your postcard marketing brilliant. 

Carefully Consider What You’re Offering

Take a solid look at what you’re planning to send out… Is it clear and stated simply? If there are tons of offers, clauses and other contingencies then your response rate will drop.  Have you made it clear what the reader should do?  When you’re offering a product make sure to have clear details on how your reader can get the product easily and for a great price. 

If your postcard is sent with the intent to sell take a look at the product or service.  Is it unique, a top seller or does it represent your merchandise accurately?  Keep this in mind especially when sending to new client potentials. 

Take A Look At Content

The content is the heart of your postcard.  You’ll want to make sure you have headlines that sizzle and that pull readers in.  They are the most important part of the postcard so should be well-written and visually ‘popping’ to get the most attention. 

In addition to great headlines, your content needs to be concise and easily understood.  Bullet points instead of paragraphs and short, descriptive sentences are best.  Content should also be specific in its design, telling your reader what he or she stands to gain when responding to the post card. 

A little repetition can go a long way.  Repeat your offer to your reader at least twice so they are sure to understand what you’re promoting as well as seriously consider what it can do for them.  Following these few, simple marketing rules can increase your postcard response rate and help to grow your business with minimal hassle.