Utilizing direct mail marketing is an important part of
getting you company out there and seen by potential clients. In order to get the best responses from your
marketing plan it’s essential that you consider utilizing some of the most
important tools of success such as the following:
1. Problem Solutions Vs. Products
Regardless of whether or not you
are selling a product, people want a solution to their problem. Make sure to talk about what you’re offering
in a manner that illustrates the problems it can solve. Once a person sees a product or service as
capable of solving problems they will be more likely to want it.
2. Give ‘em What They Want
Making sure you’re marketing to a
group of people that have a need for what you offer will certainly help your
efforts.
3. Emotionally Appealing First & Then
Reasonable
Sending out logical info that
involves numbers and statistics won’t excite your clients. Set it up by appealing to them emotionally
then speak to their logic.
4. Use What Works
Don’t try to break the mold. When it comes to direct marketing find the
forms that work and use these.
5. Content Is Critical
Don’t worry so much about
formatting and the looks of everything-worry about what you will give your
clients by way of content.
6. Make It Direct
There are basically three elements
to all direct marketing messages- offers, acceptance of offer immediately and a
way to respond to the offer.
7. Sales In One Of Two Steps
The first step of a sale is when
you get an order without extra communication and effort. This is ideal as it provides the best
potential for highest profit. The second
step is generating inquiries and then converting sales from these responses. This can be a little harder but with the
communication can work very well.
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