Four Strategic Places Where You Can Build Your Email Marketing List

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You can learn all you want to about writing great emails but if you don’t develop a fantastic list of addresses to send these emails to you won’t have much success.  You need to develop a good following of people who want your messages.  Here are some ways to spread the word:

Build Opt-ins

 

Get them on your home page as well as in your emails to make it easier for people to sign-up.  Make sure to have links for your clients to easily share with their friends and people they think will like your page.  You can even offer coupons and discounts when they share your newsletter with a friend or more. 

Don’t Forget The Opt-In For Your Check-Out

You’ll have to make sure that your clients have a chance to opt-in for your email at their check out.  Then make sure your website has several places that will direct your traffic flow to check out and the pages in between should also have places to opt-in.  The best way to make sure you are able to get all the opt-ins possible is to make access to the page very easy to find. 

Place Opt-ins At The Comments Section

Another perfect spot for your opt-ins is near the comment section of your blog.  You’ll likely build a good following here with plenty of posts and people starting to follow.  Soon there’ll be comments and a thriving community.

If You Use Social Media

If you have Twitter or Facebook make sure to share the link to your email Opt-in.  It’s good to offer something by way of interesting fact or joke to lead them to your opt-in.  By making sure to offer plenty of chances for your readers to find your newsletter and spots where they can sign-up you’ll increase the amount of people your newsletter is exposed to. 

Four Ways To Improve Your Restaurant Marketing For 2013

 Are you in charge of marketing your restaurant?  If so there’s a good chance you’re looking for the best ways to ensure your town knows about what you have to offer and what your business is doing.  They aren’t going to be kept atop of all the happenings of your establishment unless you work hard to spread the word.  Here are a few ways to help your diner.  

Think Local For Better Business

It’s a known fact that a large number of people frequenting restaurants tend to live within a five mile radius.  It’s been known for years and hasn’t changed.  Invite groups that are local to meet at your establishment.  Get involved with catering to good causes and consider making contact with local sports teams.  

Create Relationships

Past marketing techniques didn’t offer the luxuries today’s methods do.  Now you can reach your entire client list with a simple email.  In addition to this you can collect data about your clients and study the results so your marketing is tailored to them.  

Study The Food Trends

If you’ve been paying attention to current events, the news or just about any part of media you’ve realized the world of food has trends like no other going through it right now.  Eat Organic, locally grown, gluten-free, cage-free or dairy-free; surely someone you know is following one of these ways of eating.  Support an area and talk about it on your menu, perhaps all dinner salads are from locally grown, organic produce? All your eggs are from cage-free chickens?

Make Donations

If you want to gain community support then you should pick a community cause and donate to it.  This will get you notice without having to ‘pay’ for it.  It’s the best way to get your area to know you’re serious about taking care of the locals and about being involved. 

Five Vital Tips To Keep Your Email From Getting Deleted

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You don’t want to spend a significant amount of time on an email just to wind up seeing it deleted without it ever being opened.  There are a few tricks experts have found that will help your email marketing letters stay out of the recycle bin and get opened.  

Choose Your Words Carefully

It may seem like a bit of a no-brainer but did you know that there are words you can choose that will actually set your email up to get deleted that much quicker?  Take for instance the following: leading edge, passion, unique, partner, state-of-the-art, exciting and solution.  Try to steer away from these so people don’t toss your message.

 

Prioritize

Research your clients as much as you can and talk to their specific needs.  Tying your message into their specific needs can be a great way to add relevance.  Send out periodic surveys and so as much market analysis as you can so you know what you should be offering to your clients. 

Create Awesome Subject Lines

Leave the sales hype to the junk box.  Instead fill your subject line with questions or phrases that will illustrate how much the message has to offer them.  Try things like: short questions, quick tips or interesting facts.

Offer Value

It may seem like an appropriate strategy to market, market, and market but in reality this will not offer your client any value, even if it’s consistently giving them coupons.  Your clients will be much better served if you take the time to send the emails that offer them tips, facts or interesting information they can use. 

Consider Choosing A Campaign

It doesn’t hurt a bit to take the time to launch a series of emails.  If you’re sending out an ebook in several, short emails you’ll likely have many people signing up for your letters.  An easy bonus? You can design a whole year’s worth of emails and get them ready to send. 

5 Essential Tips For A Successful Email Marketing

Getting great results from an email marketing plan means research and planning.  If you want to make sure you are ahead of the competition and that your clients are opening your emails there are a few tips you should consider.  

Keep To A Regular Schedule

If you email once this month, ten times next month and then don’t for a few months your clients will not know what to expect and this is a bad thing.  If you’re feeling particularly creative at one setting write up the emails and save them to send out over the course of a few weeks.  Sticking to a regular schedule will help your clients stay on the lookout for your messages.

Add Variety

If your emails start to look all the same then your clients aren’t going to want to open them because they are going to feel like they already know what’s in the message.  If they feel like there’s something interesting in each message they’ll be excited to open the next one you send.  

Increase Re-Mails

One great way to get better results is to send out the same message again.  Does this seem to contradict the above tip?  Absolutely.  When you email them again you’ll only send them to the clients that didn’t open it the first time.  This will increase the benefit of the email by 20-100 percent.

Compatibility

Don’t forget to take the time to know whether or not what you are sending is compatible with the many different devices out there.  Check whether or not the graphics you’re using, any videos or HTML are all compatible with the widest variety of devices people use to read their emails.  

Keep The Hits Coming

Sure you want to tell your clients about new products or services you have.  More importantly you’ll want to make sure that they know about your best selling products.  Plugging your most popular items will help your clients remember when they need more.