Whether
you contact your customers via email marketing or with direct mail marketing
through the postal services, you want to make sure you do not lose their
patronage. One way to keep them
interested is to offer a patron membership.
This membership can be free or for a minimal cost that could be
recovered with one or two visits. A
membership could offer certain perks, like getting a favorite table if calling
in by three hours before arriving for dinner.
This means that you will have to be vigilant about having that table
free at least a half hour before the guest members arrive.
More
Visits, More Points
A
membership could be handled like frequent flier miles. After a certain number of dinners, there may
be an upgrade or a free dinner available for a member. Combining a birthday with a free dinner could
get you perhaps a second dinner free. Another
perk could be a nice take-home surprise in the form of a special dessert or a
bottle of wine or even a gift card. There
are many ways to put together special memberships to entice your guests to
return time and time again.
Members
Are Special
Membership
offers are a great way of also bonding with your guests. It is like a club. When members enter, they should expect a warm
welcome that lets them know they are valued and that they belong to a special
club. If members request a certain
server, he could probably expect that this wish would be fulfilled unless that
server is not working that day. Certain
tables could be restricted for members only so that if a member does not have a
reservation, he would still be assured to be seated. Make your guests feel special. Postcard Marketing with a lovely thank you
note for their visit will go a long way to bringing guests back.
If
you need ideas on how to go about marketing for your restaurant, there are
several sites that can be very helpful. One
such site is http://guestcontact.com.
You may feel quite inspired after a visit!
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