Nurture Your Customers Using Direct Email

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Direct mail marketing will often get remarkable returns.  Unless your direct mail is a visual attention grabber, your mail may not even be opened before it is tossed out.  You don’t want your advertisement for your restaurant to end up in the delete file.  

Instead, you may want to consider email marketing to draw your customers.  People are more apt to read a quick email than a couple of pages hard copy.  Unless their computer blocks your emails or automatically sorts them into the spam folder, you will get a reader’s attention with a great promotion in the subject line.

Emails With Offers

Today almost everything important is done by email.  Even the older generation is computer savvy enough to check emails and click onto simple sites and links.  Build your email lists in your restaurant as well as on the computer.  Once a potential customer opens your email, ask them to confirm that they are interested in your site and offer them a special coupon for doing so.  Once they confirm interest in your site, send them a coupon for a free drink or two the next time they visit your restaurant.  

Coupons can be for:

• 1 – 2 free drinks
• A certain % off their next dining experience
• A free dessert
• Group discounts for families of more than five or six adults

You could also offer something beautiful, like a corsage or a rose for the lady you are dining with.  There are many other incentives you can offer per email.  Just in case there are a few who still do not use the computer, Postcard Marketing may be another great option to connect with your clients.

Be Competitive

When you get the email addresses from your customers, remind customers on the sign up page to add your restaurant to their address book so that your emails won’t be discarded.  Also, make sure the name of your restaurant is in the subject line so the recipients know who is sending the email.  

This is an economy that makes restaurateurs work hard to fill every seat.  You can get many good ideas about increasing your business by contacting http://guestcontact.com.