With all the hype surrounding online marketing, many restaurants forget the power of simple postcard marketing. In fact, it’s become one of the best ways to market because so few restaurants are doing it anymore! Postcards are cheap to produce, cheap to mail, and are a great way to get the attention of potential customers. Here are a few simple steps to take to make sure your postcard marketing campaign is successful and generates the results you want:
1) Keep it simple
When you use postcards to generate website traffic or announce specials, be sure to keep it simple. A quick message or easy-to-read coupon is all that is needed to generate the interest of the person looking at it. Even though people tend to throw envelopes away before reading it if they believe it is “junk mail,” they will almost always look at a postcard before tossing it in the garbage or recycling. If it has a coupon on it, the odds of the person keeping it will increase dramatically.
2) Alternate it with an email campaign
If someone constantly receives emails from you, they will put your email address into their spam filter quickly. However, if you alternate postcard and email campaigns, your email messages will be less likely to end up in junk email boxes and you’ll also reach those people who, believe it or not, might not be email savvy.
3) Make it personal
Using a font that looks like handwriting makes the postcard seem like it is coming from a friend or relative, creating a more personal feel. Get creative and make your postcard marketing campaign as personal and unique as possible and it is guaranteed to get results!
No comments:
Post a Comment