Did you know that the simple act of smiling can not only boost your mood—it can boost the mood of anyone who sees you do it? The reason this one small fact is so important in running a business is that research has proven, when a customer’s mood is elevated, he or she will spend more money and have a more positive and memorable experience in your establishment. Since making the customer happy and reaping the benefits of that in the way of profits are at the core of your success in running a restaurant, a smile should be the one thing you wear every day at work, regardless of what’s going on in your personal life.
When customers are greeted with a smile, they “warm up” to your restaurant quickly, making the entire dining experience a better one. When they are served with a smile, that smile makes the food taste better and the service seems better. Service with a smile appeals to people of all ages and all demographics, and is appropriate in any type of restaurant—from casual to formal. When your patrons are greeted warmly and served by servers who offer a welcoming smile, your restaurant immediately becomes a memorable place to eat and enjoy the dining experience.
Let’s face it—everyone has a bad day at some point in their lives. It’s unreasonable to expect your servers or hostess to not deal with personal issues that cause them to be down-and-out while at work. However, when they allow these issues to show on their faces—or worse, allow these issues to cause them to be rude to customers—they can seriously affect the business’s bottom line and its reputation. That’s why it’s important to stress to everyone within your restaurant that, regardless of how you might feel, try to always offer smile to customers. It will make the customer’s day better as well as uplift the spirits of the person having the bad day. It’s a scientifically proven fact!
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