According to recent consumer polls, a customer’s choice of restaurant is primarily due to word-of-mouth referrals from previously satisfied clients within their family or social network. When a satisfied customer visits a restaurant and has a pleasant dining experience, the referral from them to their friends, co-workers, family members and social networking groups reaches a lot further than any marketing campaign could possibly reach.
This is why it is so crucial for restaurants to maintain good relationships with their customer base. When a restaurant keeps a steady stream of communication open, customers feel more attached to the establishment. The idea of marketing a restaurant is reduced to simply communicating with your customer base, and when this happens, you’ll find that those customers will likewise communicate with their friends, relatives, and co-workers about how pleased they were with the service and food quality offered. They will also communicate just as quickly with that same extended network when they are unhappy with your establishment.
Keeping positive word-of-mouth referrals going is important, and there is no better way to do this than to give your customers a reason to spread the word about your restaurant. Sometimes, this can be as indirect as making a Facebook page and requesting that your customers ‘Like’ your page; other times, this can involve more direct email campaigns that encourage your customers to spread the word about the great food and relaxing atmosphere your restaurant offers. You can be sure that if they are satisfied with your food and services, they will certainly tell their friends about it.
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