How the Experience Changes a Customer’s Attitude Toward your Restaurant

Do you ever wonder what brings customers back to the same restaurant, time and time again?  How is it that one restaurant can be sitting mostly empty at dinner time, while the restaurant across the street is bustling with customers from the moment it opens until the moment it closes?  Is it a difference in quality of food or quality of service?  Or is it something else entirely…?

The answer to this question can be found by looking at customer motivation and what drives them to return to the same establishments, time and time again.  Most respondents, when asked why they choose a particular restaurant, will cite reasons such as quality of the food and price, but if restaurants offer similar prices and quality, they will choose one over the other based on one simple concept – the experience they have while eating there.  

The experience of eating out is crucial to building and maintaining a customer base.  If you want to bring more customers to your establishment, focusing on the customer’s experience while they are there is important.  From the moment they walk in through the door, to the moment they receive their order, to the moment they leave – making sure your customers have a good experience is important in making sure they’ll come back…and that they bring their friends!

Focusing on how well the customer is treated by every staff member with whom they come into contact is important, as is focusing on the comfort and convenience of everything in the place – from how the tables are arranged to how the restrooms are stocked. All of these factors contribute to the overall experience of your customers, and all of these factors are what subtly influence them to either like a place or not like it.