Restaurant marketing is crucial for any restaurant to grow
to its fullest potential, but the sheer variety of marketing methods, tricks,
tips and suggestions can leave any conscientious restaurant owner pulling his
or her hair in confusion over which is the BEST way to market. There’s a lot riding on how successfully
executed your restaurant’s marketing campaign is, so how you focus your marketing
is important. And according to research,
there is no better way to do this than to focus your marketing efforts (and
budget) on email and direct mail marketing.
A recent study conducted by ExactTarget shows that among
online consumers in the US, email is still the most preferred way to receive
marketing messages, promotional material and permission-based
communication. Out of 1,481 survey
participants who answered the question concerning their most preferred method
of receiving such messages, 77% of respondents chose email and coming in a
distant second was 9%, who chose direct mail such as letter, catalogs,
postcards, etc. After these first two
preferences, 5% of respondents chose text messaging (SMS) on a cell phone, 4%
of respondents chose Facebook, and 2% of respondents chose the phone.
The fact that email was preferred wasn’t any different among
age groups, either. While email was more
popular among the 35-44 year old and 55-64 year old categories than the 15-17
year old category, all categories still preferred email to any other form of
communication of marketing messages.
This means that regardless of your intended demographic, if they are
internet users, they are likely to prefer email as their primary method for
receiving marketing messages.
So don’t stress over where your money should be going in
marketing. If you have an email and
direct mail marketing campaign, you have covered two of the most preferred
methods for marketing your business. If
you haven’t started an email and direct mail marketing campaign—what are you
waiting for? Contact us, we can help you!
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