In marketing your restaurant, you’ll find that there are a lot of gimmicks and tricks that people think of to encourage repeat customers, but only a few of them are tried and true practices. Since small business owners have little time and money to spend on an unproven gimmick, a little research goes a long way in making sure the marketing techniques you are using will actually do what they’re supposed to do – make people want to come to your restaurant.
One of these proven strategies is birthday emails and specials, sent via email directly to your customers. When your customers receive an email offering them a special discount that is personalized for them, it’s an offer that’s almost impossible to turn down. Everyone wants to feel special on their birthday and everyone wants to DO something special like go out to a restaurant with loved ones or friends, while being showered with gifts (or discounts or free menu items).
Below are the steps you can take to incorporate birthday emails into your regular marketing campaign. It is simple and low-cost, and with the right software, can be fully automated. It’s a no-brainer!
- Collect the Necessary Information
Keep subscription cards at your counter or hostess stand and include them with your bill for customers who are dining in. With the right offer attached, once word gets around, customers will be asking you for you. If you have a website, you can include a form on it as well.
- Organize and Send Monthly Birthday Emails
Software to maintain a customer database is usually equipped with email capability that will automate the process for you for each customer. Otherwise, emails can be sent by an employee or manager, but this will be a time-consuming process.
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