Marketing your restaurant’s special events doesn’t have to be time consuming and it doesn’t have to overload your overall marketing budget. By using some or all of these simple methods that have stood the test of time, restaurant owners can spread the word about special events to the right people at the right time and for the right price.
Use fliers and posters
When placed on bulletin boards of local college campuses, libraries, coffee shops, gas stations and other retail businesses, fliers and posters can be a very effective form of advertising an event. For an even more strategic approach, pinpoint specific demographics (for example, hip, 20-something crowd) and brainstorm locations in which that particular demographic is most likely to see your announcement.
Direct market through online and social content
If you have compiled an email and phone number database, it will be extremely easy and virtually free to announce your event in the way that is most likely to reach an audience: emails or text messages. As an increasing number of customers are beginning to organize their social events and personal calendars with portable devices, advertising through email or text messages is a great way to make it easy for your customers to “reserve a table” and “save the date”.
Announce your promotions inside your restaurant.
Make sure you communicate your upcoming event in your restaurant. Advertise on menus, table tents, posters, banners, card and sign holder to keep customers informed of any special happenings.
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