If
you want to get the word out quickly, about anything, email is the way to do it. If there are seasonal foods, like perhaps
venison, that are hard to come by during the rest of the year, you may want to
get the word out to let people know. This
will bring the connoisseurs of wildlife to your restaurant. The announcement has to be fairly fast in
order to get the freshest meat to your dinner guests as quickly as possible. Email marketing is a big help in that respect. In fact, you can show your entire menu, including
these seasonal items, in your email.
Share
Any News
Direct
Mail Marketing or Postcard Marketing are great vehicles for information
distribution. Any news you want to share
with your guests, like perhaps the addition of a new pastry chef to your restaurant,
can be done quickly and efficiently by sending out letters and announcements. Email Marketing is, of course, the fastest of
any mail marketing process. It is a good
idea not to forget to update new addresses, change of names and new family members
to your list.
Keep
Sensitive Information Safe
Since
you are in possession of some semi-personal information when you have an email
list, you must protect this information.
No one else should be able to access the names on your list and
certainly no one else should know the birthdays, the names, and the addresses
of any of your clients. It is a trust
you must hold sacred if you want your customers to trust you and keep a good
relationship with you and your business.
When email is impossible, make sure you don’t overlook your guests that
do not use a computer. Postcard
Marketing is a great idea in such instances because it still gets your news to
your customer and they can enjoy the same knowledge and benefits as email
recipients.
If
you are not quite sure which type of marketing is best suited for what you want
to do, why not visit http://guestcontact.com.
You will get new ideas and more inspiration on how to move forward with
your restaurant.
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